Fidelity
Financial copy doesn’t have to be stodgy. Not only was this pitch-winning work fun it was also enormously…
British Gas
Conceptual and finished work produced at Ogilvy British Gas DM British Gas Email
P&O
One of the most successful UK brands ever, P&O has enormous recall, despite a modest media spend. This campaign…
Lloyds
These customer-focused leaflets and posters were written for Lloyds TSB just before the two banks split. They’re…
Gartmore
Gartmore specialise in Alpha funds. Not for the faint hearted, these investments are aimed at those who are prepared to…
COI anti-smoking
These were part of a pitch to persuade people to kick a smoking habit that is both expensive and dangerous.
Sage
An international poster, press and online campaign for Sage business software aimed at small and medium sized…
Post Office
The Post Office is one of Britain’s most popular and well-know brands. Yet it has less than the fifth of the marketing…
Fiat
Leo Burnett work for FIAT vans, including the compact Fiorino and award-winning Scudo, plus the FIAT 500 and their new…
AXA PPP Healthcare
These examples were created working a four-month contract for Oliver, exclusively on their AXA PPP account.
Dulux
Simple but eye-catching reminders about the huge choice of Dulux paints.
South West Wales Tourism
A series of banners that turn Wales’ perennial rain into a plus.
British Steel
This national campaign ran with posters and TV to make people aware of the importance of British Steel prior to its…
Lyons Coffee
This was a pitch for Lyons coffee. Paradoxically the brief was to rejuvenate a brand with a very stuffy old-fashioned…
Kenwood
Kenwood TV for the Gourmet and Kettlejug.
LT Credit Bank of Japan
These ads are for a wholesale bank, whose customers are businesses, not people. The promise is that the bank is a…
Sharelink
It’s not just the worry about losing money that stops people buying stocks and shares. It is the misconception that…
HSBC
When HSBC communicates to their high net-worth clients, should the tone of voice be formal or chatty? These two…
Zurich Insurance
At Zurich, as well as writing advertising content for insurance products (on and offline), I also worked in a journalist…
TSB
The task was to announce that TSB were the first bank to offer banking by phone in as dramatic a manner as…
Vitality
Introduced by Write Arm to work directly with Vitality, I helped them expand their range of innovative products to…
Morgan Berkeley
Morgan Berkeley are a chain of accountants with offices in London, Essex and London. Working on a brief from Write Arm…
Cass Business School
Three cross track poster campaigns for Cass Business School in London. The brief was to raise awareness of their…