50,000 years younger
Sadly, many people’s health age is higher than their real age.
This guide was written to help businesses encourage their employees live healthier lives and make them years younger. The goal was for companies across the UK to collectively make their workforces 50,000 years younger.
It suggests ways HR and business leaders can motivate their people throughout the year to stay on track.
We’ve a plan to be years younger.
You’re committed to reaching your targets, but can you make your workforce committed too? Come lunchtime will they be eating their sandwiches at their screens or jogging round the park?
This guide is packed with ideas and suggestions to literally get your people up and running.
Our plan is to encourage meaningful and lasting lifestyle changes
Fingers crossed it will also have your employees eating better, losing weight giving up bad habits like smoking and generally living a healthier lifestyle too. Because – hopefully just like your employees – Years Younger will go the distance.
On your marks
Pledge and plan
Remember, this isn’t a sprint it’s a marathon, so prepare well by following this guide.
First, you’ll need to agree your pledge – how many years will your workforce improve its Health Age in total?
You’ll want an ambitious but achievable target.
Setting it will depend on your current health and wellbeing status and strategy.
Don’t worry if you find it hard setting a figure, just ask your account manager for help.
When you are ready, make a pledge of the number of years your organisation aims to lose on our Younger Together site and tell us why you’re getting involved.
To show recognition of your commitment to employee wellbeing, we’ll add your company to our “Who’s pledged” page.
We can also highlight your pledge on our LinkedIn page too.
Make sure we know you’ve pledged, so we can keep you updated with new tools and resources as they become available during the campaign, right up to 2020.
You’ll see other likeminded companies and how they’re achieving their targets here.
Ready, steady … and go
Launch
Direct people to the Proactive Health Gateway, so they can find their Health Age. Make the most of the launch toolkit. You’ll find it on the “Inspire your people” page on our Younger Together site or on YourHQ where you can add your own logo and Gateway details. Use the launch email template to let your colleagues know about your pledge and how they can get involved. Raise awareness around your workforce with the posters and flyers provided.
Put the banners on your intranet or use them as screensavers. Link banners to your Gateway to make it easy for people to get involved. Reinforce your message across other media too, such as employee newsletters and business social networks like Yammer. If you’ve the budget, encourage employees to pledge their own commitment by entering them into a draw with prizes like FitBits or healthy recipe books.
Make sure everyone’s talking about Years Younger
Month 1 – 2
Keep up the pace. Send reminder emails to keep people involved. Remind work employees to regularly log in to keep an eye on how they are doing. Put toolkit posters in prominent positions at work. Set up a “pledge wall” on the intranet and
use it to display how many years individuals or teams think they can lose. Be ambitious and set the bar high. Encourage senior leaders to find out their Health Age and blog how they’re going to improve it. Use our social media banners, internally and externally, to remind everyone what a great employer you are.
Raise the excitement
Month 3 – 5
Don’t slow down. People will be getting fitter and feeling healthier now.
Keep up the momentum – and the enthusiasm.
Create a place in a communal area where people can pin their pledges.
Use YourHQ to make sure the Younger Together logo goes on all your health and wellbeing communications – a great way to raise awareness.
Use the #YoungerTogether hashtag on social media channels and encourage your employees to do the same. That way, people can be inspired by tips from our expert physiologists and share ideas with employees at other pledged companies too.
Point out ways employees can improve their Health Age with our Health and Wellbeing Calendar resources.
Remind everyone to keep an eye on their progress Month 6.
Stay on track.
Organise drop in sessions to excite interest. These could focus on the Proactive Health Gateway and how to get the most out of it, or perhaps on a particular health topic.
Remind employees to check in on the Proactive Health Gateway.
Encourage them to update changes on the Health Age Calculator so they can see their progress and be motivated to keep going.
Ask your Account Manager for your Proactive Health Gateway MI report which will show any improvements in your business’ health.
Use the information to help target your health and wellbeing activity.
Update on your company’s Years Younger progress to let people know how you’re doing as an organisation.
Make sure everything looks fresh and new
Month 7 – 9
Keep everyone up to speed. Don’t be afraid to ask your employees how they‘re getting on. Prompt them to regularly check their Health Age. Use the “Little Things” campaign materials to refocus your Years Younger message
and remind people that they don’t have to make massive changes to improve their health. Put up your posters somewhere prominent at work. But change them every few weeks, so there’s always something new to engage your colleagues.
Let people know how it’s going
Month 10 – 11
Your campaign has been running almost a year, so don’t slacken the pace. Send an all-staff, email update on your company’s progress. Encourage people to go the extra mile to reach the one year milestone.
Use a topic from our Health and Wellbeing Calendar to encourage people to push themselves a little harder. Organise some onsite events or activity to bring colleagues together and get them talking.
Celebrate your progress
One year
You’ve reached the twelve month mark.
Hopefully you’ll have hit some significant targets by now too.
Use the milestone visuals to let everyone know how you’re all doing.
If you have the budget, reward your employees with something healthy like a voucher for a free exercise class, or an onsite smoothie bike.
This one will run and run
Now you’re on your second lap.
Use this guide and our Health and Wellbeing Calendar to plan for the next year.
Analyse what worked well and what didn’t.
Use our Year 2 “Try It” campaigns throughout the year to help your employees make small, sustainable changes that will last.
Use your best ideas again – they might work even better second time around, as people become familiar with initiatives.
Ask your team for feedback and ideas. The more you involve them the harder they’ll try.
If you are likely to reach your Years Younger target before the 2020 deadline, consider adding a few years to it.
Make our Health and Wellbeing Calendar work harder for your business
Use the monthly posters to relate health and wellbeing topics back to your Years Younger message by adding your Gateway URL using YourHQ.
Remember always to add the Years Younger logo to any health promotion to keep the focus. Pick key topics to highlight throughout the year, and arrange activities around them. For example, you could promote National Fitness Day as a special date to put in extra effort on the Years Younger challenge too.
Find the channels that work for you
Use different media to keep up the momentum
To keep the excitement going, use more than one medium. There’s lots of ways to make Years Younger top of mind. So mix up the channels you use. Use different messages too, to keep them fresh and relevant to where you are in your campaign.
Ask for help.
Appoint health champions in your company to spread the word.
The more volunteers you can enlist to help people get excited about Years Younger, the better.












