Three mailers for Boots Opticians

These were all written to the same brief, to encourage people to visit Boots Opticians for an eye test. But each took a slightly different angle.
They were then researched regionally.
This is the hard sell approach.

(MAILER COPY)

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The case for Boots

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If you want stylish frames, we have one of the widest ranges on the high street
At Boots Opticians we know you won’t just choose a pair of glasses to see properly. You’ll choose something that makes you look good too. Which is why we want to do more than help you improve your eyesight.

So of course we’re delighted to offer you a free test to check how healthy your eyes are and to find you the right glasses. But our friendly staff will also be on hand to help make sure you choose the right glasses to match your style. But hurry, the free eye test is only valid until 31st July.

100s OF DESIGNER GLASSES
You’ll find all the best known designer names at Boots: glasses from the leaders in fashion like Gucci, Guess, Deisel, Karen Millen and many others.

What’s more, at Boots top names don’t mean you have to pay top prices. You can pick up a pair of designer glasses, including Boots standard single vision lenses for as little as £125. We also have our own stylish range of Boots brand glasses, all at affordable prices.

MORE THAN JUST GLASSES
To make it even easier for you, we offer a monthly payment scheme for lenses that can help you save £125 or more. Just ask in store about our Boots Vision Plan.

In addition to a free eye test, as an Advantage Card holder when you make your purchase of a pair of glasses we’ll give you 1,000 Advantage card Points (see the attached voucher for details). And don’t forget to use your Advantage Card in Boots Opticians – you’ll collect 1 point for every pound you spend

So if you want glasses that are good for your eyesight and your image call 0845 120 4343

This second Boots Opticians mailer is aimed at parents to persuade them to bring their children in for an eye test.

(MAILER COPY)

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Better pupils make better pupils

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If you want stylish frames, we have one of the widest ranges on the high street
With 80% of your children’s learning taking place visually, you can rely on us to make sure their eyesight is as healthy as possible

Dear Mr Sample
Healthy eyes are vital for little ones to learn, and at Boots we know you want to give your children all the help you can with their learning and development. Most experts recommend that all children should have their eyes checked before they are three, because in most cases the earlier any problems are detected, the more effectively they can be treated

Kids go free…
The good news is that in the UK children’s eye tests are paid by the NHS. And at Boots Opticians you can be sure your loved ones are in safe hands. Our eye tests are really straightforward for young children, designed especially for them without the need to be able to read. Our friendly, knowledgeable professionals have been looking after youngster’s eyesight for years – we’ve performed over 15 million eye tests

… and a free eye test for you too
As well as free eye tests for your children, we’re offering you one as well – just bring along your free adult eye test voucher below. And if any of your children do need glasses, we have a great range of fun and fashionable frames to choose from. What’s more, all Boots brand children’s glasses – complete with Boots standard single vision lenses – are free with an NHS voucher. And if you need a hand choosing the right pair of glasses for your child, our professional eye specialists will be on hand to help out.

All you need is to give us a call on 0845 120 4343 to arrange the most convenient time for your children’s – and your – free eye test. And don’t forget, every time you shop at Boots Opticians you collect Advantage card points – 1 point for very pound you spend.
We look forward to hearing from you and ensuring your children’s eyesight is in the best possible condition for their future learning
Yours sincerely
Rebecca Pearson

The final of three Boots Opticians mailers for research. This gentler approach asks older people whether they are making excuses for poor eyesight.

Is it me or are menus getting smaller these days?

(MAILER COPY)

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Is it me or are menus getting smaller these days?
It’s harder to read the questions than work out the answers
It’s hard to see with so much glare at night

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Boots know how easy it is to overlook the need for an eye test
As you get older, your eyesight changes. But so slightly you’re hardly aware that maybe, just maybe, you might need a stronger eye prescription.

That’s why Boots opticians are offering you a free eye test.
Our specialists can quickly detect the slightest alteration in your eyesight and spot any health problems before they become serious. And they won’t just look into your eyes to see how healthy they are, they’ll look into your lifestyle to find a solution that’s right for you.

If it turns out you do need glasses, or you decide it’s time to update your existing ones, our friendly staff will help you find a pair that suits you from Boot’s comprehensive range. You’ll discover we have an enormous and exciting selection, including many designer names and they are all at lower prices than you might think.

What’s more, as an Advantage Card holder we’ll make them even lower and give you 10% off whatever glasses you choose. On top of that, don’t forget to use your Advantage Card in Boots Opticians – we give you 1 point for every pound you spend.

So make your vision as good as it could be and arrange a free eye test with one of our qualified optometrists.

Ring 0845 120 4343 to make an appointment at a Boots Opticians that’s near to you.