Three mailers for Boots Opticians
These were all written to the same brief, to encourage people to visit Boots Opticians for an eye test. But each took a slightly different angle.
They were then researched regionally.
This is the hard sell approach.
(MAILER COPY)
Outer>
The case for Boots
Inner>
If you want stylish frames, we have one of the widest ranges on the high street
At Boots Opticians we know you won’t just choose a pair of glasses to see properly. You’ll choose something that makes you look good too. Which is why we want to do more than help you improve your eyesight.
So of course we’re delighted to offer you a free test to check how healthy your eyes are and to find you the right glasses. But our friendly staff will also be on hand to help make sure you choose the right glasses to match your style. But hurry, the free eye test is only valid until 31st July.
100s OF DESIGNER GLASSES
You’ll find all the best known designer names at Boots: glasses from the leaders in fashion like Gucci, Guess, Deisel, Karen Millen and many others.
What’s more, at Boots top names don’t mean you have to pay top prices. You can pick up a pair of designer glasses, including Boots standard single vision lenses for as little as £125. We also have our own stylish range of Boots brand glasses, all at affordable prices.
MORE THAN JUST GLASSES
To make it even easier for you, we offer a monthly payment scheme for lenses that can help you save £125 or more. Just ask in store about our Boots Vision Plan.
In addition to a free eye test, as an Advantage Card holder when you make your purchase of a pair of glasses we’ll give you 1,000 Advantage card Points (see the attached voucher for details). And don’t forget to use your Advantage Card in Boots Opticians – you’ll collect 1 point for every pound you spend
So if you want glasses that are good for your eyesight and your image call 0845 120 4343









