I created the tone of voice and wrote all the copy for Sundrop Farms, a new global initiative to grow fruit and vegetables using sustainable energy. I worked in liaison with London design agency Conker after an introduction by Write Arm
This copy set up the tone of voice
This is going to change the world forever.
Yes, we know it’s a tomato.
It looks like a tomato. (Although we think it tastes rather better than most other tomatoes.)
But it’s been grown somewhere tomatoes have never grown before.
Using just sun and sea water and a little bit of clever technology.
So what does that mean?
It means we can grow delicious tasting fruit and vegetables without using scarce finite water and soil resources.
And if our way of growing crops becomes commonplace it means that one day there will be enough food for everyone.
Today your salad. Tomorrow the world.
Sundrop.
A fresh way of growing, a fresh way of thinking
This is a world changing, revolutionary cucumber.
(Wait until you see our gooseberries.)
Power to the cucumber. And the gooseberry. And the cauliflower. And to all the produce at Sundrop.
Everything’s packed with vitamins, minerals and fibre, so it’s as good as it tastes.
But – and this is the world revolutionary bit – our way of growing doesn’t need fresh water, or use soil, or burn fossil fuels. It’s grown using only the sun’s rays, sea water (don’t worry, we’ve taken the salt out) and a little bit of clever technology.
Which means, for the first time, farming isn’t using finite resources.
We hope the world will be grateful. We know your taste buds will be.
Here’s the site, written working with a London-based design company
