98-sheet, national poster

Award: Part of Money Marketing Campaign of the Year Silver

THE FOLKS HAVING A NICE DAY ARE WITH FIDELITY.

Over 10 million investors worldwide trust us with over £300 billion of their money. That’s more than double the size of Britain’s biggest building society.

How did we get so big? We reckon performance, value and great service have something to do with it.

Our fresh way of thinking has helped to make us the largest fund manager in the world.

t’s shaped some mould-breaking products too. In the UK we were one of the first companies to launch PEPs, over 30 years ago.

We’re still committed to leading the field. Right now, we’re offering a great ISA opportunity with our International Triple Performance ISA.

It’s made up of three exceptional funds:
Special Situations voted 2010’s Unit Trust of the Decade is up 30.4% over ten years. Our European Trust, the best performing fund of all unit trusts since launch, is up 373% over ten years. And our South East Asia Trust is up 327% over ten years.

In real terms, if you’d invested £6,000 in our International Triple Performance ISA ten years ago, it would now be worth £25,660 tax-free.

So if you want the days ahead to be nicer, start this day with a call to Fidelity or your IFA.

National press

Award: Part of Money Marketing Campaign of the Year Silver

EC MONEY

Compared to European currencies the performance of the pound has been, quite literally, sterling. So not only will your money go further on holiday on the Continent, it will also go further when you invest in Europe.

There are plenty of other reasons why Europe looks a good place for your money right now.

Continental stock markets have shown recent and dramatic gains, while UK blue chips seem to have peaked. And, of course, it is never a bad time to diversify your investments abroad when home markets are volatile.

There are also special reasons to choose Fidelity. Many smaller European companies are beginning to enjoy rapid growth. And there’s no-one better to track them down than Fidelity. We have more researchers and analysts investigating more companies thoroughly than any of our competitors.

Our stock picking abilities have helped our European Trust to grow 35% in three years and our European Opportunities to grow 29% over the same time period. And both Trusts are ISAble so you can enjoy these returns tax free.

We have eleven other European funds (both UK registered and offshore) which means whether you want to invest across a range of markets or just in one country, we’ve the fund for you.

National press

Award: Part of Money Marketing Campaign of the Year Silver

TRACK (VIRGIN GROWTH: +81% IN 3 YEARS)
OR TREAT? (MONEYBUILDER GROWTH: + 96% IN 3 YEARS)

These days it seems that everyone’s a follower of Tracker ISAs. But before you jump on the bandwagon, check out the performance and the charges.

MoneyBuilder Growth is an actively managed UK Growth ISA that has consistently outperformed the FT-SE All Share Index and beaten high profile index tracking ISAs, like the Virgin Growth ISA. Over three years it has grown by 96.9% tax-free.

Good fortune? No way. We think it’s down to hard work. We build our portfolios stock by stock with our analysts and fund managers making over 46,000 company contacts all around the world every year. We believe no one explores businesses more thoroughly than Fidelity.

And we don’t stop there. Like all our MoneyBuilders this ISA comes without entry or exit charges. And its annual management fee is as low as many tracker funds, including Virgin’s.

Call us now, send off the coupon or speak to your IFA. And find out more about a fund whose performance is bewitching.

National press

Award: Part of Money Marketing Campaign of the Year Silver

AFTER THE FALL THE SPRING

Ouch. We know the stock market crash hurts. But it’s not as painful as you might think
Just take a few minutes and think carefully about your best course of action.

The ‘87 crash was nasty too. But those who gritted their teeth and kept with their investments were rewarded. Within two years the stock market had overtaken its pre-crash levels. In four years they were up by 47%.

If you study the figures you’ll also find that over any five-year period investments in the stock market invariably outperform the banks’ and building societies’ deposit accounts by a considerable amount. However, in uncertain times like these it’s more important than ever to choose a company you can trust.

Reason enough to look at Fidelity. With over £340 billion under management, we’re the world’s largest fund manager, trusted by ten million investors and institutions worldwide.
And Fidelity boast an enormous range of innovative products: from unit and investment trusts to money funds, from ISAs to offshore funds. So you can be sure that we have the investment to match your needs.

Now is an excellent time to consider what we offer too. Because, with the market at a low, stock market values are certainly more attractive than they used to be.

If you need further reassurance, please don’t hesitate to give us a call or contact your IFA.

98-sheet, national poster

Award: Part of Money Marketing Campaign of the Year Silver

THE LONG GOOD BUY
THE ISA THAT’S UP 327% OVER 10 YEARS. TAX FREE

£6,000 invested in Fidelity’s International Triple Performance ISA ten years ago would now be worthy £25,660. To find out more about an ISA that’s set to wave the others goodbye, call Fidelity today or contact your IFA.

98-sheet, national poster

Award: Part of Money Marketing Campaign of the Year Silver

Trade press

Award: Money Marketing Silver

HAVE YOUR CLIENTS’ PORTFOLIOS EARNED THEIR STRIPES?

Not since 1966 has the UK stockmarket beaten the US market over a single year. Yet most UK investors choose to ignore the US, despite it being the globe’s most entrepreneurial economy, accounting for over 50% of the world’s equities by value.

Fidelity American Special Situations Fund and Fidelity American Fund are top performers in this vital market, aiming to pick companies whose share prices could well enjoy superior future growth. Both benefit from Fidelity’s commitment to first-hand research, with a team of 280 managers and analysts in America alone making hundreds of company calls and visits each working day.

American Special Situations searches for growth stocks that may benefit from changes in economic and social trends. It’s been so successful that, over the last five years, £10,000 invested would have grown to £26,790.

Fidelity American Fund invests solely in companies that can offer the potential of long-term share price appreciation. Its manager is not restricted by guidelines on style or company size and his judgment has been rewarded by performance which ranks the fund 1st out of all unit trusts and OEICs in every sector over five years.

Call our BrokerLine or log on now. And find out about funds that are stars.

Award: Money Marketing Silver

ARE YOUR CLIENTS’ PORTFOLIOS MISSING A FEW STARS?

With its thriving entrepreneurial culture and world-renowned companies, the United States accounts for over 50% of global equity markets by value. Yet many UK investors miss out on its performance by opting for low portfolio weightings in the US.

Fidelity American Fund and Fidelity American Special Situations Fund can help redress the balance. Both aim for higher returns by identifying companies whose share prices have potential for above average appreciation. And both are well placed to benefit from Fidelity’s outstanding commitment to first-hand investment research. In America we employ over 280 investment analysts giving a level of coverage we believe no rival can match.

Fidelity American Fund invests in companies that meet the long-term strategic criteria of the manager and is not constrained by capitilisation or style guidelines. It’s an approach that has been so successful that our American Fund has beaten every fund in all unit trust and OEIC sectors over five years.

Taking a slightly different approach, the American Special Situations Fund seeks out growth stocks that the manager believes could benefit from changing economic and social trends. Over five years £10,000 invested in this fund could have grown to £25,985. Of course, past performance is no guarantee of future returns. With currently little portfolio overlap and good diversification of investment style, this combination offers excellent exposure to the US market.

Call our BrokerLine now or log on to our adviser website. And find out how these funds could play a starring role in your portfolio.

Lateral thinking made the client’s money work ten times harder.

Awards:
Campaign Gold Best Overall DM execution
Campaign Best use of Outdoor

TAXI LEAFLET COPY
DON’T LEAVE YOUR MONEY LYING AROUND. PUT IT IN A FIDELITY ISA

ISAs are the smart way to save and invest tax free. And who better to invest with them than Fidelity, the world’s largest independent fund manager? We’re dedicated to making your money make more money. We’ve 28 different ISA funds to choose from, including a Cash ISA. So take a tip from this taxi. Call now, visit our website at www.fidelity.co.uk or speak to your Independent Financial Adviser. And have an ISA day.

What can you say in half a minute?

P&O have loads to offer passengers on board their ships. But how can you fit everything in a 30” radio spot without writing a boring shopping list?

Award: Best Radio Travel Industry

Sfx: Car honks.

LOST MOTORIST: Excuse me mate, what’s the best way from Dover to Calais?

HELPFUL LOCAL: Hmm. Best way is via Club Lounge. Look out for the free champagne, then up past the café – lovely drop of Costa coffee in there.

Then there’s a nice little stretch on the deck. Carry on until you come to Langan’s Brasserie. Then after that keep going until you get to the great value shopping. You’ll probably want to fill up there.

Then stop off at the kid’s zone before you get to Calais. Shouldn’t take long, you’ll be there before you know it.

FVO: If you’re going to go, go P&O. Up to 25 crossings a day.
From £25 each way. Visit P&O ferries dot com.

DUTCHMAN:  So my friend, why are they calling it a P&O minicruise? Is it a tiny, small, little boat?

ENGLISHMAN: Not likely. It’s a whopping great ship. Bars, restaurants, live entertainment, shopping…

DUTCHMAN: So it then must be called a minicruise because you don’t get to see much.

ENGLISHMAN: Don’t be silly. You can spend some time looking around Amsterdam, Rotterdam or even Bruges.

DUTCHMAN: Oh I am giving up then. So why is it called a minicruise?

P&O SPOKESWOMAN: It’s a mini £64 per person.

DUTCHMAN: Oh, I see.

P&O SPOKESWOMAN: P&O Ferries. Pack more into your break. Visit P&O Minicruise dot com.
Conditions apply.

48 and 96 sheet posters

Legally we weren’t allowed to say anything, other than to remind people about the ubiquity of our product.

Award: One Show commendation

How long is long term? The answer is another question – but not “how long is a piece of string?”

Award: Tokyo Forum Gold Medal

HOW LONG IS LONG TERM?
The answer is another question: how long do you need us for? Because, unlike other banks, The Long-Term Credit Bank of Japan will follow your business through from start to finish, until all your plans are successfully realized.

That’s a policy that has helped us become one of the world’s top 20 wholesale banks with over 60 offices around the globe.

We were originally established in 1952 to ensure a steady flow of long-term funds for industrial growth.

Now we’ve expanded to operate in Long-Term Corporate Financing Merchant Banking Services such as Project Finance, Mergers and Acquisitions, Leasing and Investment Advisory Services, as well as a full range of additional Banking services.

Why not get in touch with LTCB and find out what lengths we’ll go to for you?

How the Long Term Credit Bank of Japan supports companies when they’re start-ups, and when they are established.

Award: Tokyo Forum Gold Medal

WE’LL HELP YOU WHEN YOU’RE HERE
AND THERE
The Long-Term Credit Bank of Japan can show you, step by step, how to improve your business. We’ll look at where you are now and help you up to where you want to go.

What’s more, as our name suggests, our solutions are long-term ones. With our support, once you’re at the top you’ll be able to stay there.

The Long-Term Credit Bank of Japan was established in 1952 to ensure a steady flow of long-term funds for industry. Now our policy of encouraging the long-term growth of business has made us one of the world’s top 20 wholesale banks with over 60 offices around the globe.

We specialize in Long-Term Corporate Financing and Merchant Banking Services such as Project Finance, Mergers and Acquisitions, Leasing and Investment Advisory Services, as well as a full range of additional Banking Services.

But, whatever your interest, if you want your profits to start climbing, come in and see us.

Reassurance that the Long-Term Credit Bank of Japan will support a company for years and years to come.

Award: Tokyo Forum Gold Medal

LONG TERM SUPPORT FOR YOUR BUSINESS
The Long-Term Credit Bank of Japan offers advice to help your business grow. We’ll give you constant backing and, when you’re ready, we’ll show you how to branch into new areas too. What’s more, with our support you’ll continue to flourish.

We were established in 1952 to ensure a steady flow of long-term funds for industrial growth. Today we’re one of the world’s top 20 wholesale banks. This is the reward for our belief in following our client’s business through from start to finish: for making sure your plans are successfully realized.

We specialize in Long-Term Corporate Financing and Merchant Banking Services such as Project Finance, Mergers and Acquisitions, leasing and Investment Advisory Services as well as a full range of additional Banking Services. We also have over 60 offices worldwide, which means we can offer you both global and local support.

So, if you want to see your business grow bigger and stronger, why not try LTCB?

Sharelink Interpreter

Award: Radio Advertising

MVO: It is an infelicitous actuality…

INTERPRETER: It is a sad fact…

MVO: ..that a specific percentage of the populace…

INTERPRETER: … that some people…

MVO: … when negotiated for pecuniary reward regarding the acquisition and disbursement of corporate capital issues…

INTERPRETER: …when buying and selling shares…

MVO: … will find it an impossible enterprise because of the requisite of an inter-linguistic consultant.

INTERPRETER: … will need to have an interpreter.

MVO: The contrary viewpoint is to make telephonic communication with Sharelink.

INTERPRETER: Or phone ShareLink.
It’s the easy and efficient 7-day a week share dealing service. Just ring 021 200 2242. It makes buying and selling shares…

MVO: … as easy as 3.1428571 to seven decimal places.

INTERPRETER: As easy as pi.

Maximillian Alfonso Junior

Award: Radio Advertising

MAXIMILLIAN-ALFONSO JUNIOR: Peter?

PETER: Yes, Maximillian Alfonso Junior?

MAXIMILLIAN: I have a penchant to acquire and dispose issues of corporate capital.

PETER: You mean you’re thinking about buying and selling shares?

MAXIMILLIAN: Precisely. Of course it means I will have to navigate myself successfully through a circumbendibus meander of technorelevant data.

PETER: Max. Buying and selling shares is easy.

MAXIMILLIAN: On the contrary, buying and selling shares is a confusing imbroglio of Sisyphean proportions.

PETER: All you have to do is remember one number.

MAXIMILLIAN: What – merely imprint a solitary number on one’s consciousness?

PETER: 021 200 2242

MAXIMILLIAN: Peter, 021 200 2242 is surely not one number. Rather it is a list of integers, including nine of which are prime and (voice fades down)…

PETER: Don’t make buying and selling shares complicated.
Ring 021 200 2242.
Sharelink: the efficient 7-day-a-week dealing service.

TSB Light Brigade

Award: Bronze Award New York Festival 

SFX: Thundering of horses’ hooves, men shouting, distant cannon fire.
OFFICER (SHOUTING TO ADDRESS HIS MEN): Cheer up men. I know there are cannon to the right of you, cannon to the left of you, and cannon in front of you, but ours is not to reason why, ours is just to – yes Corporal?
VERY NERVOUS SOUNDING CORPORAL: Sir, the men and I aren’t scared or anything but we’ve all got to …
OFFICER: Yes?
ONE OF THE MEN SUDDENLY HAS AN INSPIRED EXCUSE: Go to the bank!
OFFICER: What, all 600 of you?
MEN: Yes sir. The bank, that’s right the bank etc, etc.
OFFICER: Well that’s not a very positive attitude. If you’d opened a TSB current account you could have used Speedlink to pay your bills, check your balance and transfer money between accounts just by picking up the phone. So no more silly excuses. Draw swords and …
Charrrrrrrrrrrrrrrrrrrrrrrrrrrrrge  !!!!!!
SFX: Cavalry charging into the distance. Cannon fire.

 

MVO: TSB Speedlink banking by phone lets you do your bit for the Empire and sort things out at the bank.
Positive thinking TSB

TSB Doomed Love

Award: Bronze Award New York Festival 

WOMAN COMMENTATOR. ROMANTIC MUSIC: They should have been natural enemies. She an exiled Hungarian aristocrat. He a Partick Thistle supporter. But although she fought the wild need for the forbidden fruit of his embrace, hot dangerous desire urged her on. Now she was going to see him for perhaps the last time.

PARTICK THISTLE SUPPORTER: Well how come she has nae turned up then?

HUNGARIAN FEMME FATALE ARISTOCRAT: I’m captured by Stan’s sapphire eyes. His voice compels me to surrender. But right now I just have to go to the bank.

WOMAN COMMENTATOR: You mustn’t despair. Be positive and take out a current account at TSB and you can use Speedlink telephone banking service. Then you can pay your bills, check your balance or transfer money between your accounts just by picking up the phone…

ROMANTIC MUSIC PICKS UP AGAIN.

COMMENTATOR: … leaving you free to have a hopelessly doomed romantic love affair and to sort out things at the bank.

MVO: TSB Speedlink banking by phone. Positive Thinking TSB.

TSB Superhero

Award: Bronze Award New York Festival

EXCITABLE COMMENTATOR. DRAMATIC MUSIC: Planet Earth was defenseless against the Alpha Centurai death ship. Its vapour destucto-beams threatened to annihilate the world. Only Superhero could save mankind now.

SILENCE

COMMENTATOR: Ahem. I said only SuperHero could save mankind now.

SUPERHERO: Humanity may need me to save them against certain destruction – but I need to go to the bank.

COMMENTATOR: Come on Superhero, be positive and take out a current account at TSB and you can use Speedlink telephone banking service. Then you can pay your bills, check your balance or transfer money between your accounts just by picking up the phone…

DRAMATIC MUSIC PICKS UP AGAIN

COMMENTATOR: …leaving you free to save the world against alien space armadas and to sort out things at the bank.

MVO:  TSB Speedlink banking by phone. Positive Thinking TSB.

TSB Purple Blob

Award: Bronze Award New York Festival

SFX: Screams, shouts, people running, explosions and general pandemonium.

JEREMY: What’s going on?
PANIC STRICKEN MAN: Run away, run away! It’s the deadly poisonous indestructible purple man-eating blob from outer space! It’s killing everybody!
JEREMY: But that’s terrible, I have to go to the bank.
JEREMY’S GIRLFRIEND: Oh Jeremy, can’t it wait?
JEREMY: No, I must sort out my account.
JEREMY’S GIRLFRIEND:
Please Jeremy. Before you go there’s something I have to say to you.
JEREMY (RUNNING OFF): Later darling… wish me lu- Aaaaaaagh!!

GORY SFX OF JEREMY BEING DEVOURED BY THE PURPLE BLOB

JEREMY’S GIRLFRIEND (VERY DISTRAUGHT): Oh no, I never had the chance to tell him that… (BREAKS DOWN AND STARTS SOBBING) if he’d opened a TSB current he could have used Speedlink to pay bills, check the balance or transfer money between accounts just by picking up the phone.

He’s gone in vain.

MVO:  TSB Speedlink banking by phone means you don’t have to risk your life escaping from man-eating space creatures to sort things out at the bank.
Positive thinking TSB